This flagship store reflects REI's commitment to the Northwest and the principles of resource efficiency. Five specialty concepts define this retail space: climbing, camping, skiing, paddling, and cycling. Interactive areas include "the pinnacle", a freestanding indoor climbing wall and a 470-foot mountain bike test trail. The store boasts energy and material efficiency, waste reduction and recycled content. More than 75 percent of material from demolition of the previous building was recycled or salvaged, with portions of the material re-used in the construction of the new store.